The mother-tongue of technology is the one your mother taught you.
A lot of what technology marketers must understand is that English is not a foreign language. And while technology changes with the power and speed of lightning, what doesn't change is people's need to understand what it can do for them.
Yes, you sketched a new and better mousetrap on a napkin yesterday and built it today. And when you get it to market first, you get a big advantage. When you leapfrog the chasm and get it to the mass marketówell that's the stuff stories are made of.
To actually take that advantage to the bank, you must get out of your head, out of the complexity, and get to the beautiful simplicity of your innovation. And work untiringly to make yourself and what you offer clearly and simply understood.
To actually take that advantage to the bank,
you must get out of your head...and get to the beautiful simplicity of your innovation.
That's where we come in. We appreciate what only you can do. You can even use languages other than English to explain it to us. We learn fast and work quickly to distill your compelling difference into something buyers will understand and buy.
So. If you're in a hurry to get your technology product or service to market, good. We're in a hurry to help you.