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SALES & MARKETING STRATEGY.
We collect your business plans, notes, subject matter experts — whatever you’ve got — and dig in to understand what will drive your business. We understand how your sales organization is structured, and what they do or don’t have to be successful. We collaborate with customers to draft clear, ACTIONABLE blueprints anyone can work from. Whether you outsource to an agency, a collection of strategic partners or you need a little boost for your in-house marketing team, success is the result of a clearly stated, methodical strategy.
APPROACH
- Marketing Goals & Objectives
- Sales Goals & Objectives
- Marketing Strategies & Tactics
- Schedules, Campaign Flighting & Budgets
BRANDING.
We help you uncover, understand, articulate and visualize the most compelling and memorable presentation of your brand. We then organize the brand system — the names, colors, words, images, fonts, taglines, diagrams, and vehicles you can use to tell consistently your story. We quickly (in as little as 30 days) elevate your brand from an idea to something tangible, from old to new, from complex to clear, from simple to sophisticated. And always with your senior management and sales team in mind — because this isn't our brand to sell and support it is yours. The ambassadors of your brand need to be invested for your take ACTION and achieve success.
APPROACH
- Determine the Ultimate Decision Maker
- Desired Brand Attributes
- Competitive Landscape Sweep
- Brand Guidelines & Standards
- Brand Audits, Studies & Tailoring
INTERACTIVE.
We help you understand and take ACTION on how your customers and prospects use the Web to gain awareness, find out who is credible, find out who offers value and ultimately to try or buy from you. We develop strategies and creative to help prospects find their way to you or to help make the experience rewarding, insightful, helpful and profitable when they arrive. Ask us for support with new Websites, Website overhauls, online content strategies, integrated online campaigns, enewsletters, search and more.
APPROACH
- Web, Content & Front-end Technology Strategy
- Information architecture
- User Experience/Design Development
- QA & Launching
- Traffic & Trend Reporting
RESEARCH.
We gather primary and secondary data--one-on-phone, online, by phone, focus group and more. We speak to management, customers, sales, finance, engineering, ops, product development, marketing, your competitors and the media. We filter information based on your business goals and challenges and present succinct and ACTIONABLE snapshots.
APPROACH
- Outcomes/Action Plan
- Sample/Panel and Survey Planning
- Research & Tabulation
- Reporting & Action Plan
CREATIVE.
Regardless of the vehicle, our creative strategies are informed by your business strategy. Our creative is clear, breaks through the noise, gets to the point, sets you apart, and asks for the order. We help you clarify and infuse the same passion you have for your business in all your marketing channels. We turn your ideas into ACTION that can be immediately communicated. We support customers with: messaging strategy, identity systems, logos, websites, online or print collateral, sales and multimedia presentations, trade show marketing, integrated direct marketing or anything else that will help you move prospects and customers through the buying cycle quickly and keep them in your camp.
APPROACH
- Set Creative Objectives
- Review Competitive & Audience Environments
- Creative Concepts
- Refine, Produce & Launch
INTEGRATED MEDIA.
We help clients plan a media strategy, negotiate a buy or maximize a buy that has been made. We ACT by quickly integrating online media with traditional print programs and manage creative and content for Webinars and co-operative media assets. Our support includes support with representatives, buys, calendars and placements for vertical and trade publications, direct response lists, online media providers, event and show media and select B2B public relations. For clients that are re-evaluating media spending, we can offer a fresh set of eyes for making a reduced spend more effective or reallocating spending to other channels.
APPROACH
- Audience Reach & Frequency
- Content & Editorial Strategy
- Rate, Value-Add & Select Negotiations
- Placement & Management
