This post feels redundant because last month’s blog was about awards we had won. Guess what? We just won 10 more. Awards aren’t everything, but they are something and here’s why.
Awards highlight a variety of things depending on the organization granting them. While some competitions highlight design alone, others focus on messaging strategy, integration strategies and RESULTS–things that speak to marketing effectiveness. We enter all kinds of awards and we get especially excited about those that acknowledge the thinking, the writing, the strategy…and yes, the design, too. All components work together to make a piece break through, stand out, get remembered and drive the intended result (awareness, engagement, leads, etc.)
We are particularly proud of the range of our work that was recognized by the 2009 International MarCom Awards presented by the Association of Marketing and Communication Professionals. And the winner is…
Platinum – Design/Logo – IQ Laboratories “IQL” Logo
Platinum – Pro Bono Event- The AMY Awards Materials
Platinum – Brochure/Company Overview – Modo Modo Overview Brochure
Platinum – Writing for a Brochure – Modo Modo Overview Brochure
Gold – Pro Bono Website – 12 for Life Web Site
Gold – Design/Brochure – Covered Aerial MV Brochure
Gold – Brochure/Business to Business Category – Covered Aerial MV Brochure
Gold – Writing for a News Article – Investment Firm Redeems Coupon Processor
Gold – Writing for Other – Modo Modo Create-O-Matic
Gold – Writing/Web copy – Modo Modo Website
