Tagged with " Marketing"
Most C-Level executives feel that marketing and PR is the trade of either volatile geniuses or snake oil salesmen.
Like-minded believers can sometimes have a hidden downside: hive mind.
My feeling about business is like constant mass or matter. Mass stays constant, never leaving, but perhaps changing shape. Similarly, there is always a sea of business to be had...it doesn't go away but the shape of it changes.
As the 2010-2011 Atlanta American Marketing Association President, I have the privilege of working with a variety of organizations that [...]