Browsing "General"

Have You Defined Your Brand Beyond Your Logo?

Have You Defined Your Brand Beyond Your Logo?

Extending your brand beyond tactical marketing initiatives.

Feb 25, 2017     No Comments
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You Wouldn’t Hate Marketing If You Got More Revenue & Higher Valuation

You Wouldn’t Hate Marketing If You Got More Revenue & Higher Valuation

Most C-Level executives feel that marketing and PR is the trade of either volatile geniuses or snake oil salesmen.

Jan 1, 2017     Comments Off
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Mature Markets Can Deliver Multiples

Mature Markets Can Deliver Multiples

Mustangs not unicorns. Too many people are on safari scouting unicorns when there is herd of mustangs standing beside them.

Oct 1, 2015     Comments Off
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Entrepreneurs: Don’t Write A Check Your Reputation Can’t Cash

Entrepreneurs: Don’t Write A Check Your Reputation Can’t Cash

Reputation plays heavily into your success as an entrepreneur, particularly at securing capital.

Jun 1, 2015     Comments Off
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Accelerate your business…yesterday!

Accelerate your business…yesterday!

Selecting an agency, approving a budget and creating materials to launch aren’t the end of the exercise…they are the beginning. It can take a quarter or more to get a read on what’s working in the market. Let's move it!

Dec 31, 2014     Comments Off
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