Extending your brand beyond tactical marketing initiatives.
Most C-Level executives feel that marketing and PR is the trade of either volatile geniuses or snake oil salesmen.
Mustangs not unicorns. Too many people are on safari scouting unicorns when there is herd of mustangs standing beside them.
Reputation plays heavily into your success as an entrepreneur, particularly at securing capital.
Selecting an agency, approving a budget and creating materials to launch aren’t the end of the exercise…they are the beginning. It can take a quarter or more to get a read on what’s working in the market. Let's move it!