Articles by " Modo Modo Agency"

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Marketing takes it in the teeth again

I receive Zogby polls and participate in them because we use surveys and insights to drive our marketing efforts. It [...]

Feb 8, 2009     1 Comment
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Put your mouth where your money is

I’ve written before about agencies telling people to market and spend because smart people do that in a down economy. [...]

Jan 13, 2009     Comments Off
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Tell Me A Story

People often speak of marketing story telling…which is a great idea as long as you’re not making something up. My [...]

Dec 25, 2008     Comments Off
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Recession Marketing….sounds sexy, eh?

An article in Forbes Magazine on the topic took shots at what it regards as naive agencies who sugar coat [...]

Oct 12, 2008     1 Comment
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What is Marketing Accountability to you?

Companies everyday are challenged with supporting or reinventing their reason for being. Examining their vision statement. Assessing whether they are [...]

Sep 10, 2008     Comments Off
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