Posts Tagged ‘business growth’

Polish Entrepreneurs

Monday, July 19th, 2010

This sounds like the setup for a knock knock joke or something. It’s not. This weekend I was listening to everything on the radio and hear a story about the great state of entrepreneurism in Poland. According to the story, “Poland is the only European Union country to escape the recession in the past two years.”

Fascinated by any story on growth at times like these? Well, we can take a lesson from the Poles. They have many of the things that Americans have in their core, and a few other things that we need to get back to.

Let’s see what is contributing to their success:

Hungry (psychologically) business people who are still relatively new to a free market economy post-communism. Innovation and optimism after the fall of communism is always amazing. Remember to embrace our free market for the opportunities it provides.

Low to no debt. The Poles are still new to the concept of credit. They pay cash for everything…including their homes! Low debt enables them to leverage their opportunities without carrying a chain mail suit of debt around. Debt is not bad when it is strategic, but American businesses and entrepreneurs need to keep a healthy perspective on debt. If it’s choking you, you can’t respond to change or opportunity when needed.

Control of their currency and some independence from the European Union. The lesson I take from this is that while there is safety in numbers, there is also strength in autonomy and independence. When all boats are tied together, they fall with the tide when it’s falling. In business, critical partnerships and supply chain relations are important, but the ability to stand and deliver on your USP independently can be a real competitive advantage.

A: Knock knock.

B: Who’s there?

A: Polish Entrepreneurs.

A: Polish Entrepreneurs who?

B: Polish Entrepreneurs who are the only European country growing economically right now.

Anyone fancy a networking trip to Poland?

Entrepreneurial Chatter

Wednesday, June 30th, 2010

As down as some of the media are on the economy, it’s heartening to know that all business is never down. There are pockets of our economy that rise when others are taking their beating.

We are starting to hear chatter over the wires of the next round of entrepreneurs who are ready to launch their ventures. It seems over the last year some of you have really hunkered down, developed your proof of concept, gotten your funding lined up and got to work on your products or service.

And by “getting your funding lined up” we’re not exclusively talking about start-ups. There are plenty of mature businesses who are prepared to diversify their offerings by entering new markets or creating new products/services with the help of private equity firms. Whether you are big or small and looking to grow despite the current economic conditions (aren’t we all!!!), then these are things investors will be looking for:

• A well-developed offering “proof of concept”
• A credible, successful management team
• A well-defined business plan
• Validation from the market or prospect group of interest to buy
• A marketing plan that clearly states the target position against competitors and how you seek to maximize that position
• And last but not least, actual tangible progress toward selling and delivering your offer.

Don’t wait for the money. Work while you shop for the right investor that shares your values, interests and specialties. It’s officially the second half of 2010. There is no time like now to find your sweet spot and launch the next great business or product.

Buck the market…GROW

Friday, April 30th, 2010

The last few year have seen plenty of ups and downs. Some media sources and some hard hit industries have dominated the discussion. But all is not darkness. In all this change are millions of opportunities for invention, reinvention and growth.

We don’t just profess this as cheerleaders for our clients…we say this because we have experienced it first hand. Modo Modo Agency was just ranked the 2nd Fastest Growing Women-owned Business in Atlanta by the Atlanta Business Chronicle.

We’re proud of this because it puts us in league with our clients, attempting to grow in a variety of capacities. Some people hear “growth” and think of headcount or square footage at headquarters. We hear growth and ask more questions to determine how marketing can help achieve the specific growth our customer is after:

Geographic Expansion - marketing assists with voice of the customer and learns regional, national and international distinctions. Targeting is key.

Product Line Expansion - marketing helps articulate and leverage existing market experience that reinforces the new line value prop. If the lines are unrelated, marketing can focus more on establishing a distinct identity rapidly and getting to market.

Growth Through Acquisition - marketing helps understand the two firms coming together, the collective value prop, the comprehensive customer set and help align teams, messages and materials. Acquisitions also move at the speed of light so marketers play a critical role in rapidly assimilating information and organizating the launch of the retained or refreshed brand.

There are of course many more types of growth–across industry, across category, and more. Whatever the opportunity our customers face, we are always excited and curious to learn and grow with them. Our success in asking these questions, keeping this type of optimism and seeing the vision that our customer expresses leads to our own growth.

Here’s to more growth in 2010 and beyond. Let us know how we can help you.