Archive for April, 2008

Modo Modo Agency is Hiring Motors

Monday, April 21st, 2008

blognews1(April 21, 2008 - Atlanta, GA) Join the Modo Modo Agency team, an up-and-coming, award-winning marketing and advertising agency.

Let’s be honest, fantastic creative and superior strategy and ideas are the cost of entry in this business. But we don’t care about awards as much as we do our clients. We love our clients. We love their business, understanding it, understanding how marketing and branding can help drive their sales, arm their executives and bring their people together. We have fun getting tangled up in their tangles. We don’t get paid to do projects, we get paid to help our clients figure out their marketing challenges, discern what makes them better, and shout it from the mountain top. In the process, we knock out a ton of strategy, branding, marketing, direct mail, visual design, interactive, articulation and advertising. We are agnostic and integrated in our approach. We don’t believe in old school vs. new school. One size does not fit all and we love Swiss Army types. We dig each other, our clients and we are energized by challenging ourselves to crack what others think is too hard or impossible to solve. Our dress code is comfortable, we are laid-back while taking pride in a sense of urgency, and we offer flexible work hours for proven, mature professionals who exceed their clients’ expectations and get things done. And then there are competitive salaries, healthcare and other benefits.

Check out our job listings below and apply online at TalentZoo.com today!

Position: Account Executive
Position: Art Director

About Modo Modo Agency
Modo Modo Agency is a full-service marketing and creative firm with an emphasis on complex products and services, business-to-business segments, in particular healthcare and technology. Core offerings include: a marketing audit (the Kool-Aid® Test™), branding strategy (modo imPrint™) and customer penetration support (modo CORE™).

For more information on Modo Modo Agency, contact Moira Vetter at 770.436.3100 or 404.429.3683.

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Press contact:
Moira Vetter, Modo Modo Agency
770.436.3100

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Make Somebody Care

Thursday, April 10th, 2008

In marketing, as in life, we should find out what’s worth caring about. Then we should say and do things worth caring about with customers. Makes sense. Isn’t always the easiest thing to execute.

Your marketing isn’t about you. It’s about where your story and their story come together. It’s about your customers ideal and real experiences with you.

If you wonder what the hell I’m talking about, read this piece from AEGIS BICYCLES (PDF). Do it! Take 5 minutes.

Good marketing is like good dating. You have to talk about “them” and ask about “their dreams”. And measure their reaction. Double dog dare you…and then tell us what happens.

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