Archive for the ‘General’ Category

Polish Entrepreneurs

Monday, July 19th, 2010

This sounds like the setup for a knock knock joke or something. It’s not. This weekend I was listening to everything on the radio and hear a story about the great state of entrepreneurism in Poland. According to the story, “Poland is the only European Union country to escape the recession in the past two years.”

Fascinated by any story on growth at times like these? Well, we can take a lesson from the Poles. They have many of the things that Americans have in their core, and a few other things that we need to get back to.

Let’s see what is contributing to their success:

Hungry (psychologically) business people who are still relatively new to a free market economy post-communism. Innovation and optimism after the fall of communism is always amazing. Remember to embrace our free market for the opportunities it provides.

Low to no debt. The Poles are still new to the concept of credit. They pay cash for everything…including their homes! Low debt enables them to leverage their opportunities without carrying a chain mail suit of debt around. Debt is not bad when it is strategic, but American businesses and entrepreneurs need to keep a healthy perspective on debt. If it’s choking you, you can’t respond to change or opportunity when needed.

Control of their currency and some independence from the European Union. The lesson I take from this is that while there is safety in numbers, there is also strength in autonomy and independence. When all boats are tied together, they fall with the tide when it’s falling. In business, critical partnerships and supply chain relations are important, but the ability to stand and deliver on your USP independently can be a real competitive advantage.

A: Knock knock.

B: Who’s there?

A: Polish Entrepreneurs.

A: Polish Entrepreneurs who?

B: Polish Entrepreneurs who are the only European country growing economically right now.

Anyone fancy a networking trip to Poland?

Entrepreneurial Chatter

Wednesday, June 30th, 2010

As down as some of the media are on the economy, it’s heartening to know that all business is never down. There are pockets of our economy that rise when others are taking their beating.

We are starting to hear chatter over the wires of the next round of entrepreneurs who are ready to launch their ventures. It seems over the last year some of you have really hunkered down, developed your proof of concept, gotten your funding lined up and got to work on your products or service.

And by “getting your funding lined up” we’re not exclusively talking about start-ups. There are plenty of mature businesses who are prepared to diversify their offerings by entering new markets or creating new products/services with the help of private equity firms. Whether you are big or small and looking to grow despite the current economic conditions (aren’t we all!!!), then these are things investors will be looking for:

• A well-developed offering “proof of concept”
• A credible, successful management team
• A well-defined business plan
• Validation from the market or prospect group of interest to buy
• A marketing plan that clearly states the target position against competitors and how you seek to maximize that position
• And last but not least, actual tangible progress toward selling and delivering your offer.

Don’t wait for the money. Work while you shop for the right investor that shares your values, interests and specialties. It’s officially the second half of 2010. There is no time like now to find your sweet spot and launch the next great business or product.

American Web Design Awards

Monday, May 31st, 2010

Modo Modo Agency has won two awards in this year’s American Web Design Awards. One for our own Website and the second for 12 For Life, a unique non-profit program dedicated to graduating at risk youth.

To view the winners, click here. To see our winning entries, click here.

Summit Creative Awards

Wednesday, May 26th, 2010

We are proud to have been recognized with two 2010 Summit Creative Awards. One for Modo Modo Agency’s Holiday Gift to clients for 2009 and another for our Agency Overview Brochure. For information on the Summit International Awards organization, click here.

Proof of Concept

Sunday, February 28th, 2010

A few days ago, one of our clients won an innovation award for product development and marketing. It was the best kind of partnership because Modo Modo Agency was able to add value beyond the “Promotion P” in the Four Ps of Marketing (…or 5 Ps…wouldn’t want to leave the People out).

The most gratifying and enlightening activity for a true marketing partner is participating in the proof of concept of product development. The best marketing comes from working side by side with the client as ideas are vetted, driving focus groups and interviews with diverse groups of stakeholders, observing in field demos and gaining first hand feedback, testing messaging, and assisting as manufacturing challenges and opportunities are transferred into value propositions.

A business to business organization can always find someone to draft a better piece of collateral or design a communication vehicle better. What they can’t always find is a firm with an interest in the underlying business drivers and an appreciation for the gaps between buyers, sellers, marketers and innovators. We thank all of our clients for letting us play a role in closing those gaps and participating in meaningful results and success.