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Modo Modo Agency has won two awards in this year’s American Web Design Awards. One for our own Website and the second for 12 For Life, a unique non-profit program dedicated to graduating at risk youth.
To view the winners, click here. To see our winning entries, click here.
We are proud to have been recognized with two 2010 Summit Creative Awards. One for Modo Modo Agency’s Holiday Gift to clients for 2009 and another for our Agency Overview Brochure. For information on the Summit International Awards organization, click here.
The last few year have seen plenty of ups and downs. Some media sources and some hard hit industries have dominated the discussion. But all is not darkness. In all this change are millions of opportunities for invention, reinvention and growth.
We don’t just profess this as cheerleaders for our clients…we say this because we have experienced it first hand. Modo Modo Agency was just ranked the 2nd Fastest Growing Women-owned Business in Atlanta by the Atlanta Business Chronicle.
We’re proud of this because it puts us in league with our clients, attempting to grow in a variety of capacities. Some people hear “growth” and think of headcount or square footage at headquarters. We hear growth and ask more questions to determine how marketing can help achieve the specific growth our customer is after:
• Geographic Expansion - marketing assists with voice of the customer and learns regional, national and international distinctions. Targeting is key.
• Product Line Expansion - marketing helps articulate and leverage existing market experience that reinforces the new line value prop. If the lines are unrelated, marketing can focus more on establishing a distinct identity rapidly and getting to market.
• Growth Through Acquisition - marketing helps understand the two firms coming together, the collective value prop, the comprehensive customer set and help align teams, messages and materials. Acquisitions also move at the speed of light so marketers play a critical role in rapidly assimilating information and organizating the launch of the retained or refreshed brand.
There are of course many more types of growth–across industry, across category, and more. Whatever the opportunity our customers face, we are always excited and curious to learn and grow with them. Our success in asking these questions, keeping this type of optimism and seeing the vision that our customer expresses leads to our own growth.
Here’s to more growth in 2010 and beyond. Let us know how we can help you.
We couldn’t be more proud of the recognition we continue to receive from communications awards that place a premium on results. In the last several years we have been recognized for every type of integrated brand and marketing strategy there is. This year is no different with two wins at the 2010 AMA AMY Awards for:
• Visual Branding/Identity - B2B for “IQL Logo/Branding” for IQ Laboratories
• Event Marketing - Event Under $100k Investment for “SureSeal Irrigation Show Marketing” for Southwire Company
The AMYs held at Atlanta’s Fabulous Fox Theatre are always a fun event for our firm. As active particpants and leaders in the AMA organization, we enjoy seeing the diversity and quality of entrants and campaigns that Atlanta has to offer. We are proud to be a part of the movement to keep Atlanta at the forefront of marketing excellence and represent the many innovators that call this their home.
To see the complete list of winners and learn how you can get involved with AMA Atlanta or the AMY Awards visit the Website at www.amyawardsatl.com/aboutamaatlanta.html.
A few days ago, one of our clients won an innovation award for product development and marketing. It was the best kind of partnership because Modo Modo Agency was able to add value beyond the “Promotion P” in the Four Ps of Marketing (…or 5 Ps…wouldn’t want to leave the People out).
The most gratifying and enlightening activity for a true marketing partner is participating in the proof of concept of product development. The best marketing comes from working side by side with the client as ideas are vetted, driving focus groups and interviews with diverse groups of stakeholders, observing in field demos and gaining first hand feedback, testing messaging, and assisting as manufacturing challenges and opportunities are transferred into value propositions.
A business to business organization can always find someone to draft a better piece of collateral or design a communication vehicle better. What they can’t always find is a firm with an interest in the underlying business drivers and an appreciation for the gaps between buyers, sellers, marketers and innovators. We thank all of our clients for letting us play a role in closing those gaps and participating in meaningful results and success.
