It’s Kickoff time America
Anybody that watched the SuperBowl and saw the Clint Eastwood spot had to be moved. If you have blood in [...]
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Recognition Matters
The list of Awards on our Website keeps getting longer--almost 100 awards in 4 years--but we are supposed to say they don't matter. We know they do because our clients and prospects keep proving they matter by asking about them.
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2012 Is Already Different
My feeling about business is like constant mass or matter. Mass stays constant, never leaving, but perhaps changing shape. Similarly, there is always a sea of business to be had...it doesn't go away but the shape of it changes.
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The Man who proved Marketing is Priceless
The most fascinating headline I've seen attributes to Steve Jobs the title: "Master Inventor, Marketer." Well of course he is. But how many people can you say that of? And how many...
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Start by “sustaining” a message
Sustainability gets thrown around alot. Two years ago I filled my bookshelf with every green marketing and sustainability manifesto I could find. And the greenwashing was everywhere. It was trendy to talk about but very hard to do.
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o.no u didn’t!
O.NO! Did you ever envision a world where ".com" was too long? What will we do when TLAs (three letter acronyms) take too long? What happens when we no longer use words to communicate?
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